All Cases

Case Information

HP Gaming
Isaacs, Andrew , and Leland Hedges
Publication date: 11/16/2007, pages 1-14

This case study focuses on how a large company, Hewlett-Packard (HP) works through the strategic, branding, and organizational issues related to its new acquisition, VoodooPC. The case addresses some key issues related to acquisitions, especially how a large established company like HP navigates the sometimes complicated road of integrating a small, yet successful brand like VoodooPC.

Educators may request a complimentary preview before purchasing. To find out more, please read about our Copyright Permission Request Form.

Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

Learn more
Follow Us