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Vantive Corporation Customer Interaction Software
Glazer, Rashi , James Bergkamp, Scott Linkcke, Prasad Sabada, and Ken Chulz
Publication date: 6/1/2007, pages 1-14

Vantive sells software that is commonly placed in the Help Desk Software category by marketing analysts. More accurately though, Vantive’s software should be classified as Customer Interaction Software for which Vantive also provides services and consulting to support the software and maximize its efficiency to the client. While the future is looking bright, the company will ultimately be faced with competition from major players in other software markets like Oracle and SAP. It needs a strategy for long-term success in the marketplace.

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