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PAX Scientific
Isaacs, Andrew , and Onno Koelman
Publication date: 12/1/2006, pages 1-13

The PAX Scientific case study is a technology startup case that allows students to discuss how a science-driven invention, theory, or idea can be launched into the commercial marketplace. One of the key issues facing leadership is whether to continue to pursue a licensing strategy for its products versus manufacturing those products and selling them themselves. The case allows students to think through how the company can grow beyond a small family business to a much larger company with much greater revenue and profitability potential.
 


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