Dynamic Execution Under Extreme Uncertainty: Navigating the Fluid AI Landscape in a Global Enterprise
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Dynamic Execution Under Extreme Uncertainty: Navigating the Fluid AI Landscape in a Global Enterprise

by Homa Bahrami and Stuart Evans


A global retailer executive must present her Board of Directors with viable AI deployment options and next steps. How can her company leverage emerging innovations in Agentic AI? AI’s long-term potential could be transformative - yet companies were cautious because this new technology came without a blueprint. The protagonist successfully launched an automated checkout system, now she must recommend the broader applications of Agentic AI in Engineering. She tries to understand the latest stream of innovations and align the priorities of different stakeholders. The lessons are important for leaders trying to execute a transformative initiative in a complex and fluid ecosystem.

Learning Objectives

1. How to assess risks and uncertainties inherent in digital transformation and adoption of Agentic AI?

2. How to drive innovation by aligning the needs of diverse stakeholders?

3. How to balance the need for a consistent approach to digital transformation and AI adoption with the inbuilt flexibility needed to adapt to morphing circumstances? In other words, how to plan under conditions of extreme uncertainty?

4. How to develop adaptive enterprise capabilities needed to succeed in a VUCA world?

Details

Pub Date: October 1, 2025

Discipline: Innovation

Keywords: Adaptive innovation, Business model innovation, Disruptive innovation, Innovation, Radical innovation, Strategic innovations, Flexibility, Artificial intelligence, Digital transformation, Stakeholders

Product #: B6074-PDF-ENG

Industry: Technology

Geography: United States, Silicon Valley

Length: 5 page(s)

Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.
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