Veridicom: If You Build It, They Will Come
  Purchase Case
  
  Educator Preview

Veridicom: If You Build It, They Will Come

by Naeem Zafar


The Veridicom case study focuses on how a startup company identifies a potential promising opportunity. The case study focuses on Veridicom, a silicon fingerprint sensor company, launched in 1997. The (A) case focuses on the history and the founding of Veridicom, as well as the issues the company faced in the first few years (leadership, strategy and market issues, as well as product issues). The case also discusses the change of leadership one year into the startup. The (B) case shows what happened and how the company ultimately did not succeed. The (B) case also provides reflections and thoughts from key players involved with the company, including their views as to why the company failed. Please note: This case also has a (B) supplement available.

Learning Objectives

Students are asked to evaluate Veridicom's opportunity through six opportunity identification filters presented in class. The essence of this exercise is to illustrate that evaluating a startup based on the six filters will help a startup or an investor maximize chances of success.

Details

Pub Date: Jun 16, 2011

Discipline: Entrepreneurship

Subjects: Computer software, Startup, Entrepreneurship, Venture capital, Business models, Corporate strategy, Start-ups

Product #: B5664-PDF-ENG

Industry: Venture capital

Geography: Massachusetts

Length: 17 page(s))

Berkeley Haas Case Series
Berkeley Haas Case Series The Berkeley Haas Case Series is a collection of business case studies written by faculty members at the Haas School of Business. Cases are conceived, developed, written, and published throughout the year, on subjects ranging from entrepreneurship and strategy to finance and marketing. Each case includes a teaching note for use in the classroom.
« PREVIOUS
Valuing a Microfinance Institution (Or Private Growth Enterprise): Dealing with Uncertainty
NEXT »
The Business Model of a University Research Lab

Recommended
Connect-in-Place: Startup Disrupts Socializing and Learning During COVID-19
Medinas Health: Building a Medical Equipment Marketplace
Niantic Labs and the Professional Entrepreneur in the Silicon Valley: Google, Pokémon Go, and Beyond (Consolidated)

Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

Learn more
Follow Us