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The Future of Org1: In Invitae or Out?
Whiteman, Heather
Publication date: 1/1/2023, pages 1-14

This case centers on technologist and founder Alex Furman of the genetics testing company Invitae. At Invitae, Furman reimagined his human resources (HR) department by building a piece of custom people analytics software. The case discusses some of the use cases of this approach and asks whether Furman should spin the project off, thus introducing the bigger question of whether a ‘home-grown’ technology system can continue to grow within a single company or whether it requires more dedicated resources to succeed.

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