All Cases

Case Information


Eyeo's Adblock Plus: Consumer Movement or Advertising Toll Booth?
Katona, Zsolt , and Miklos Sarvary
Publication date: 4/1/2018, pages 1-20

The case centers on Eyeo GmbH, a German software development company, whose main product is Adblock Plus, the world’s leading ad blocking browser extension which has been downloaded over one billion times. Publishing industry critics -- who benefit from digital advertising revenue -- have denounced the ad blockers and even taken Eyeo to court. Unlike its competitors, Eyeo believes that it is seeking the "middle ground with publishers by allowing online ads to appear only if they are acceptable and protect the users online experience." The case asks which path Eyeo's principal officers should take the company in the future.
 


Educators may request a complimentary preview before purchasing. To find out more, please read about our publishing partnerships.

To request permission, please submit a Copyright Permission Request Form.


Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

Learn more
Follow Us