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Innovation, Co-Creation, and Design Thinking: How Salesforce's Ignite Team Accelerates Enterprise Digital Transformation

From its inception, Salesforce, the cloud computing Customer Relationship Management (CRM) company, took a radically ...

sales
Berkeley Haas Case Series  

Sustainability Through Open Innovation: Carlsberg and the Green Fiber Bottle

The case follows Danish brewer Carlsberg as it develops the Green Fiber Bottle, a beer bottle made of wood pulp, in c...

sales
Berkeley Haas Case Series  
 

Berkeley Haas Case Series

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

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