feature innovative companies that are of high interest
include a compelling protagonist
provide an inside look at a company's practices
present critical decisions in a specific timeframe
incorporate proprietary quotes and information from industry leaders
BHCS Editor Jae Park will contact you within 7 business days when you submit your application.
Text- single spaced, Times New Roman 11pt
First level headings- Times New Roman 13, bold
Second level headings- Times New Roman 13, bold, italic
Third level headings- Times New Roman 13, non-bold, italic
Exhibits - at the end and referenced sequentially within the text (unless essential to put them with the body of the case)
Cases should be approximately 2,000 to 5,000 words in length, about 10 pages or less using our case template.
The layout of citations should be as follows: Author, “article title,” book title, edition number publisher, place of publication, year of publication, page number. All references to websites must note when the website was accessed. A bibliography of academic sources utilized in the case preparation should go in the teaching note, not in the case.
It's important to note that the public availability of information does not necessarily mean that it's public domain and free for you to use. For example, large extractions of text are examples of material often requiring permission. If material found from a public source is copyrighted, permission must still be obtained (e.g., photographs, logos, screenshots, website content, etc.).
We require a source for each exhibit. Advise as to whether the exhibit is an original document extraction or a creation of the author using data from the original document. Exhibits should be of reproductive quality. Spreadsheets and tables should be inserted into the document as editable objects, not as images, in case further editing is required. All tables, figures, appendices, etc. should be referred to as Exhibits, and should generally be placed at the end of the case.
Case Length / File Size
Unit sales of a case drops off very quickly once it exceeds 10 pages, so we generally prefer cases around 10 pages and no more than 15 pages. Photographs significantly increase the electronic file size so use them only where necessary. Referencing an image or video with a URL is a good alternative.
In cases written from public sources, it is not legal to attribute statements, actions, or feelings, etc. to actual persons. You do not know for certain that they are true. Speculating or fictionalizing not only erodes the credibility of the writing but leaves you open to a lawsuit.
Cases should be written in the past tense. The events have already occurred. Industry notes and teaching notes can be written in the present tense.