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Guidelines

Please note that we give priority to case proposals that would have the broadest appeal. Such cases typically:

  • support the Berkeley-Haas Case Series mission
  • derive from Haas experiential learning courses
  • feature innovative companies that are of high interest
  • include a compelling protagonist
  • provide an inside look at a company's practices
  • present critical decisions in a specific timeframe
  • incorporate proprietary quotes and information from industry leaders

BHCS Managing Editor Kora Cypress will contact you within 14 business days when you submit your application.

 

Formatting

  • Text- single spaced, Times New Roman 10.5pt
  • First level headings- Times New Roman 13, bold, uppercase
  • Second level headings- Times New Roman 13, no bold, mixed case
  • Exhibits - at the end and referenced sequentially within the text (unless essential to put them with the body of the case)
  • Cases should be approximately 2,000 to 6,000 words in length.

References

The layout of citations should be as follows: Author, “article title,” book title, edition number publisher, place of publication, year of publication, page number. All references to websites must note when the website was accessed. A bibliography of academic sources utilized in the case preparation should go in the teaching note, not in the case.

Permissions

It's important to note that the public availability of information does not necessarily mean that it's public domain and free for you to use. For example, large extractions of text are examples of material often requiring permission. If material found from a public source is copyrighted, permission must still be obtained (e.g., photographs, logos, screenshots, website content, etc.).

Exhibits

We require a source for each exhibit. Advise as to whether the exhibit is an original document extraction or a creation of the author using data from the original document. Exhibits should be of reproductive quality. Spreadsheets and tables should be inserted into the document as editable objects, not as images, in case further editing is required. All tables, figures, appendices, etc. should be referred to as Exhibits.

Case Length / File Size

Unit sales of cases drop off very quickly once a case exceeds about 25 pages (exhibits included). Generally, cases under 20 pages are preferable. Number the pages. Photographs significantly increase the electronic file size so use them only where necessary.

Poetic License

In cases written from public sources, it is not legal to attribute statements, or actions, or feelings, etc. to actual persons. You do not know for certain that they are true. Speculating or fictionalizing not only erodes the credibility of the writing but leaves you open to a lawsuit.

Tense

Cases should be written in the past tense. The events have already occurred. Industry notes and teaching notes can be written in the present tense.