Berkeley Haas Case Series

Case Information

Abra: A Global P2P Payment Solution
Charron, David , and Denisse Halm
Publication date: 7/1/2018, pages 1-17

Founded in 2013, Abra is an application that creates a seamless way for people to send money anywhere in the world, without relying on financial intermediaries. Utilizing the decentralized peer-to-peer model for an electronic cash system first implemented by Bitcoin, Abra processes the transfer of small amounts of money between countries - a costly inefficient process using traditional banks. One strong use case was sending remittances - money earned by workers living abroad that is regularly transferred to families living in another country. This case focuses on Abra, and its market position during a significant inflection point for the cryptocurrency space.

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