Berkeley Haas Case Series

Case Information

Grameen America: The Pivotal Role of Technology in Scaling
Walske, Jennifer , Elizabeth Foster, and Laura D'Andrea Tyson
Publication date: 7/1/2018, pages 1-24

Grameen America (GA) is a $17mm nonprofit organization that has become a high-profile, high-growth social enterprise that provides low-income women entrepreneurs with microloans for small businesses. Grameen Bank (GB) was founded by Professor Muhammad Yunus, who received the Nobel Peace Prize for his work in microfinance. In 2017, CEO Andrea Jung led the roll-out of a new technology platform for loan processing. GA moved away from a server-based loan platform, to a cloud-based, cashless mobile banking platform to improve efficiency. The case focuses on the transition to the new platform managed effectively through extensive research, pilot testing, and thoughtful leadership.

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