Berkeley Haas Case Series

Case Information

Patagonia's Path to Carbon Neutrality by 2025
Kammen, Daniel M., Paul Hendricks, Seren Pendleton-Knoll, Vincent Stanley, and Robert Strand
Publication date: 4/1/2018, pages 1-32

This case study describes Patagonia’s goal to become carbon neutral by 2025 in an absolute sense -- that is to reduce emissions to zero while still growing the company. Patagonia also wants to achieve absolute carbon neutrality in such a way that other interested companies can replicate. The case explores aspects of this goal through the eyes of a number of Patagonia employees who work on different teams within the apparel and gear business. Patagonia is attempting to both address its own emissions and act as a leader on a complex, global problem.

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