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Berkeley Haas Case Series

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Roche Pakistan (A): Turning Around an Organization Through Cultural Transformation
Chatman, Jennifer A.
Publication date: 10/1/2017, pages 1-13

The Roche Pakistan case focuses on a country in Roche Global's portfolio facing challenges. Farrukh Rehan was hired to turnaround the organization which missed its revenue targets for three years in a row, had low morale, and had not launched a new product in eight years. Rehan decided to fix the culture first in order to ensure future business results. The (A) case outlines how Rehan transformed the culture and the (B) case outlines the results, challenges, and future issues. This case provides students with an international study, featuring Pakistan, that could proxy for organizational cultural transformations in developing markets.
 


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