Berkeley Haas Case Series

Case Information

Reversing Climate Change Through Sustainable Food: Patagonia Provisions Attempts to Scale a "Big Wall"
Rosenzweig, William , Alastair Iles, Seren Pendleton-Knoll, and Robert Strand
Publication date: 4/1/2017, pages 1-37

This case study focuses on Birgit Cameron, senior director of Patagonia Provisions, and several of her colleagues at both Patagonia Provisions and Patagonia as they attempt to increase the scale of sustainable agriculture. The company is attempting to scale up regenerative organic agriculture in two ways. First, Patagonia Provisions is seeking ways to increase the size of its own operations to grow sales and reduce input costs. Second, the company wants to influence the broader food production system, including the practices of other companies, in order to help reverse climate change. Scaling up its own operations will help Provisions become more profitable and potentially allow it to reduce consumer prices; it will also increase the positive environmental impact of Provisions. Influencing the practices of other food companies is key to Patagonia’s broader goals of repairing the food chain and reversing climate change.

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