Berkeley Haas Case Series

Case Information

Revolution Foods: Expansion into the CPG Market
Tyson, Laura D'Andrea, and Jennifer Walske
Publication date: 7/31/2015, pages 1-9

The Revolution Foods (RevFoods) case study focuses on a fast growing, $100 million for profit organization, that has become a high profile social enterprise, known initially for its healthy school lunch program. This case’s focus is on how RevFoods has now chosen to enter the large and competitive consumer packaged goods (CPG) market, with the goal of becoming a trusted healthy meal product brand, suitable not just for kids, but also for families. This case outlines the challenges in managing two distinctive sets of distribution channels, one of which is through the public school system, and the other through major food retailers. This case also reviews the history of RevFoods and its growth over the last nine year’s since the company’s founding.

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