Berkeley Haas Case Series

Case Information

Revolution Foods: Expansion into the CPG Market
Tyson, Laura D'Andrea, and Jennifer Walske
Publication date: 7/31/2015, pages 1-9

The Revolution Foods (RevFoods) case focuses on a fast growing, $100 million for profit organization, known initially for its healthy school lunch program. This case focuses on how RevFoods has entered the large and competitive consumer packaged goods (CPG) market, with the goal of becoming a trusted healthy meal product brand, suitable not just for kids, but also for families. This case outlines the challenges in managing two sets of distribution channels, one through the public school system, and the other through major food retailers. This case also reviews the history of RevFoods and its growth since the company’s founding.

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