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Berkeley Haas Case Series

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HCL’s Digital Open Innovation: Enhancing Business Model Effectiveness through Talent and Customer Acquisition, Development, and Retention
Darwin, Solomon
Publication date: 7/31/2015, pages 1-23

This case illustrates how the intersection of new digital technologies is transforming the way organizations conduct business. Faced with the inherent inefficiencies of operating within a $6.8 billion corporation, executives at HCL Technologies launched "Starting Point," an internal centralized digital platform. Realizing that its current employees were always connected to their devices, executives believed Starting Point would improve organizational agility, hasten internal decision making and increase employee efficiencies. This case tells the Starting Point story in three parts: Recognition of the need for a mobile strategy; execution of the initial digital platform; and an evaluation of the digital platform’s benefits.
 


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