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Castlight Health: Disrupting the Health Care Industry
Raube, Kristiana
Publication date: 9/15/2014, pages 1-21

This case study focuses on Castlight Health, a company that offered web-based health comparison tools for consumers. The company provided its tool through a business-to-business based subscription model where the employees of Castlight's clients could research health care costs before receiving care. The case study focuses on the company's newest product, a reference-based pricing product and whether this concept was a short-term fad or whether Castlight Health could successfully implement this new product and strategy.
 


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