Berkeley Haas Case Series

Case Information

James Houghton and Signature Theatre
Callanan, Laura , Jane Wei-Skillern, and Prentice Onayemi
Publication date: 4/6/2014, pages 1-14

The case describes the history of Signature Theatre, started by James Houghton 23 years ago. Signature Theatre is an example of a successful organization with a powerful mission and vision, and one that has stuck to its mission throughout the years. The theater has gone through many stages under Houghton’s leadership, eventually growing to a $12 million annual budget with a new $70 million production facility featuring a unique, open community gathering space as a central feature. Along the way, Houghton has become one of the most respected and influential leaders in his field.

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