Berkeley Haas Case Series

Case Information

HP Gaming
Isaacs, Andrew , and Leland Hedges
Publication date: 11/16/2007, pages 1-14

This case study focuses on how a large company, Hewlett-Packard (HP) works through the strategic, branding, and organizational issues related to its new acquisition, VoodooPC. The case addresses some key issues related to acquisitions, especially how a large established company like HP navigates the sometimes complicated road of integrating a small, yet successful brand like VoodooPC.

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