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zipRealty: Leading a Start-up to the Next Level (A)
Chatman, Jennifer A.
Publication date: 12/1/2001, pages 1-20

Start-up company zipRealty is a real estate brokerage that leveraged the Internet on the belief that selling or buying a home could be faster, easier, and more efficient than was possible with existing approaches to residential home transactions. Despite zipRealty’s successes, the company experienced a series of external and internal challenges. Please note: This case also has a (B) supplement available.
 


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