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Case Archive

2017


Better Ventures: Backing Entrepreneurs Building a Better World
By Jennifer Walske and Laura Tyson

Prototyping a Scalable Smart Village to Simultaneously Create Sustainable Development and Enterprise Growth Opportunities
By Solomon Darwin and Henry Chesbrough

Reversing Climate Change Through Sustainable Food: Patagonia Provisions Attempts to Scale a "Big Wall"     NEW  
by William Rosenzweig, Alastair Iles, Seren Pendleton-Knoll, and Robert Strand

Rewarding Consumers for Recycling Packaging: Kimberly-Clark Seeks Shared Value
By Sara Beckman, Stefanie Robinson, and Seren Pendleton-Knoll


2016


Cannabusiness in Washington, D.C.
By Rui de Figueiredo, Jamaur Bronner, Alvi Mohsin, and Deena Malaeb

Disruption in Detroit: Ford, Silicon Valley, and Beyond
By Ernest Gundling

Flexibility at Genentech: Developing Versatile Domain Experts and Deploying Flexible Resources at One U.S. Medical Affairs Unit
By Homa Bahrami and Stuart Evans

Google and Niantic Labs: The Professional Entrepreneur and Innovation in Silicon Valley
By Jerome S. Engel

Innovation at ENEL: From Monopoly Power to Open Power
By Henry Chesbrough

Levi Strauss & Co.: Driving Adoption of Green Chemistry
By Robert Strand

Patagonia: Driving Sustainable Innovation by Embracing Tensions
  AWARD WINNER  
By Dara O'Rourke and Robert Strand

Sanergy: Tackling Sanitation in Kenyan Slums
By Jennifer Walske and Laura Tyson

Single Stop USA: Scaling the Model
By Kristiana Raube

Telefónica: A Lean Elephant
By Henry Chesbrough, Susana J Apruzzese, and Maria De Olano Mata

Virgin America
By Adam Berman and Frank C. Schultz


2015


3D Robotics: Disrupting the Drone Market
By Toby Stuart

Back to the Roots Ventures (BTTR)    AWARD WINNER  
By Jorge Calderon and Nishant Bagadia

Fair Trade USA: Scaling for Impact
By Jennifer Walske and Laura D. Tyson  

groupelephant.com: Going "Beyond Corporate Purpose"
By Flavio Feferman

HCL's Digital Open Innovation
By Solomon Darwin

Legrand: Lightening Their (Electricity) Load
By Omar Romero-Hernandez

Maddie's Fund: Building Community and Collaboration Against All Odds
By Jane Wei-Skillern

Nimble Storage: Scaling Talent Strategy Amidst Hyper-Growth
By Homa Bahrami

Resilience at InterMune: A Journey Through the Valley of the Shadow of Death
By Homa Bahrami

Revolution Foods: Expansion into the CPG Market
By Laura Tyson and Jennifer Walske


2014


Annie's: Growing Organically
By Bill Fanning

Asian Americans for Community Involvement (AACI): A Strategic Inflection Point
By Brent Copen

Castlight Health: Disrupting the Health Care Industry     AWARD WINNER  
By Kristiana Raube

Chez Panisse: Building an Open Innovation Ecosystem
By Henry Chesbrough, Sohyeong Kim, and Alice Agogino

Debra Cullinan and Yerba Buena Center for the Arts
By Laura Callanan, Jane Wei-Skillern, and Amy O'Callaghan

The Energy Foundation: Catalyzing and Adapting Networks in China
By Jane Wei-Skillern

Fish Friendly Farming: Water, Wine, and Fish - Sustainable Agriculture for a Thirsty World
By Ernest Gundling

James Houghton and Signature Theater
By Laura Callanan, Jane Wei-Skillern, and Prentice Onayemi

J.C.Penney: Activist Investors and the Rise and Fall of Ron Johnson
By David Robinson

Juhudi Kilimo: Designing Microfinance Staff Incentive Plans
By Kristiana Raube

Maersk Line: B2B Social Media
By Zsolt Katona and Miklos Sarvary

Napo Pharmaceuticals: Triple Bottom Line of People, Planet, and Profits
By Kristiana Raube

Real-Time Leadership at Fabrinet: Navigating Through the 2011 Thailand Flood Crisis
By Homa Bahrami and Stuart Evans

Theaster Gates: Artist as Catalyst for Community Development
By Laura Callanan, Jane Wei-Skillern, and Prentice Onayemi

Thrive or Revive? The Kaiser Permanente "Thrive" Marketing Programs
By Kristiana Raube and Lynn Upshaw

UCSF Diabetes Center: Catalyzing Collaborative Innovation
By Homa Bahrami

The William Caspar Graustein Memorial Fund: Catalyzing Networks and Collaboration
By Jane Wei-Skillern


2013


Coach McKeever: Unorthodox Leadership Lessons from the Pool
By Holly A. Schroth

Genentech Immunology and Ophthalmology (GIO): Culture Change to Drive Business Results
By Jennifer A. Chatman

Intellikine: Build-to-Sell in Biotech
By Larry Lasky

Name Your Poisson: A Case of Fishy Decision-making
By Benjamin E. Hermalin

Netflix: Pricing Decision 2011
By David Robinson and Max Oltersdorf

People Operations at Mozilla Corporation: Scaling a Peer-to-Peer Global Community    AWARD WINNER  
By Homa Bahrami

Zoosk: Pivoting to Win the Dating Game
By Naeem Zafar


2012


Alphabet Energy     AWARD WINNER  
By Beverly Alexander, Adam Boscoe, Mason Cabot, Philip Dawsey, Luc Emmanuel Barreau, and Russell Griffith

Amici's East Coast Pizzeria
By Naeem Zafar and Jack Fuchs

GE's Ecomagination Challenge: An Experiment in Open Innovation
By Henry W. Chesbrough

Han Solar and the Green Supply Chain
By Omar Romero-Hernandez, Tony Kingsbury, Sergio Romero, and Celeste Lindsay

OncoMed Pharmaceuticals: Novel Anti-Cancer Stem Cell Therapeutics
By Larry Lasky

PixSense: Go-To-Market Strategy
By Naeem Zafar

Proteolix: A "Me-Too" Success
By Larry Lasky

SpeedSim: Made to Exit!
By Naeem Zafar

VMware Cloud Foundry
By Andrew Isaacs, Sam Kanakamedala, and Lisa Reed

Wallit
By Andrew Isaacs and Kristin Schaefer

Webasto: Co-Creating Innovation with Lead Users
By Henry W. Chesbrough and Alexander Stern


2011


Coach Clark: It's Not About Winning. It's About Getting Better
By Holly A. Schroth

The Business Model of a University Research Lab
By Henry W. Chesbrough and Ze'ev R. Abrams

McDonald's 55 Cent Promotion
By David Robinson

Valuing a Microfinance Institution (Or Private Growth Enterprise): Dealing with Uncertainty
By Sean Foote and Brian Busch

Veridicom: If You Build It, They Will Come
By Naeem Zafar


2010


MasterCard vs. Visa: The Fight for Mobile Payments
By Frank Schultz and Panyisa Samatadol


2009


Interuniversity Microelectronics Center (IMEC)
By Henry W. Chesbrough and Lola Odusanya


2008


Back to the Future: The Evolution of Sun Microsystems' Business Model (1982 to 2007)
By Henry W. Chesbrough and Margarita Constantinides


2007


Digiscents
By Rashi Glazer

DreamCycles: Sustaining Growth
By Rashi Glazer, Hans Grande, Phil Guindi, Joe Karp, and Phil Robinson

The Energy Biosciences Institute: A Novel Partnership or a Sellout?
By Henry W. Chesbrough and Aileen Desoto

E-Stamp: "No Licking, No Sticking, Just Clicking"
By Rashi Glazer, Rain Anderson, Marc Caltaiano, Junko Finke, and Edmund Wong

Focal Point Solutions
By Rashi Glazer, Henry Isakari, Lack Lin, and Yassi Mitsui

Genentech: Introduction of the First Therapy for Acute Stroke
By Rashi Glazer, John Bressler, David Liu, Tom Lee, Michael Margulies, and Greg Vontz

HP Gaming
By Andrew Isaacs and Leland Hedges

OpenTV
By Rashi Glazer, Sunil Bhasin, Satya Bommireddy, and Hensen Mou

SegaSoft Networks: Multi-player Online Gaming
By Rashi Glazer, Mbissane Ba, Charles Frizelle, Amaresh Iyer, and Rich Pearson

Vantive Corporation Customer Interaction Software
By Rashi Glazer, James Bergkamp, Scott Linkcke, Prasad Sabada, and Ken Chulz

Wild Planet Toys and E-Commerce: When Should a Manufacturer Become an E-Tailer?
By Rashi Glazer, Karen Levine, David Katz, and Karen Zelmar


2006


Making the Case Method Work for You
By Adam Berman and Jesse Purewal

Craigslist Online Community
By David Robinson, Kara Cosby, Gene Gay, and Jason Saculles

Dolby Laboratories Inc.
By Rashi Glazer, John Bellinger, Mike Schoonover, Josie Taylor, and Stacey Grace

Oh Behave! -- Fuller and Thaler Asset Management
By Ethan Namvar

PAX Scientific
By Andrew Isaacs and Onno Koelman

TellMe Networks, Inc.
By Andrew Isaacs, Shane Kinder, and John Osvald

Yahoo! Connected Life
By Andrew Isaacs, Angus Maclaurain,and Andrew Taylor


2005


Barr Rosenberg and Barra
By Ethan Namvar


2004


Cisco Systems: Developing a Human Capital Strategy
By Jennifer A. Chatman and Charles A. O'Reilly

Mark Logic
By Andrew Isaacs and Emily Norman

WorldCom "Generation D"
By Bill Fanning

"XiaoLingTong": A Miracle for UTStarcom -- A Disruptive Tech in China?
By Jihong W. Sanderson


2003


AsiaInfo: Technology Returning Chinese Startups in the 1990s
By Jihong W. Sanderson


2002


The MU Chip
By Andrew Isaacs

RAPT Industries Inc.
By Andrew Isaacs, Jihong W. Sanderson, and Richard Velazquez


2001


Bodacious Studios
By Ronald Star

zipRealty: Leading a Start-up to the Next Level (A)
By Jennifer A. Chatman


2000


Palm Computing in 1994
By Rashi Glazer, B.J. Asirvatham, Tim Mai, Narayana Mani, and Paul Rogers

 

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