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Berkeley Haas Case Series

Featured Cases


Burning Man: Moving from a For-Profit to a Nonprofit, the Ultimate Act of Gifting
Each year, an expanse of Black Rock Desert is transformed into a vibrant temporary city. This case focuses on Burning Man as an organization, and the decision to adopt a nonprofit structure. (more)


The Berkeley Haas School of Business: Codifying, Embedding, and Sustaining Culture
Dean Richard Lyons developed a new culture initiative at the Haas School of Business centered around the school's defining principles. (more)


Eliminating the Gender Pay Gap: Gap Inc.
Leads the Way

Gap made history in 2014 by becoming the first Fortune 500 company to announce that it pays female and male employees equally for equal work. (more)


Cannabusiness in Washington, D.C.
This case examines the challenges facing a team of entrepreneurs in the new and highly-regulated legal cannabis market. CEO Cory Barnette developed a growth strategy that could propel expansion within D.C. and beyond. (more)


Google and Niantic Labs: The Professional Entrepreneur and Innovation in Silicon Valley
This case examines the entrepreneurial career of John Hanke, the CEO of augmented reality company Niantic Labs which spun out from Google in 2015. (more)



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Recent Cases


Burning Man: Moving from a For-Profit to a Nonprofit, the Ultimate Act of Gifting
By Jennifer Walske

Disruption in Detroit: Ford, Silicon Valley, and Beyond    UPDATED  
By Ernest Gundling

Eyeo's Adblock Plus: Consumer Movement or Advertising Toll Booth?     NEW  
By Zsolt Katona and Miklos Sarvary

Innovating Innovation @tk
By Henry Chesbrough

Patagonia's Path to Carbon Neutrality by 2025     NEW  
By Daniel M. Kammen, Paul Hendricks, Seren Pendleton-Knoll, Vincent Stanley, and Robert Strand

Sproutel: How Design Roadmapping Helped Improve Children's Health & Guide a Growing Company     NEW  
By Sara Beckman, Euiyoung Kim, and Alice M. Agogino

Young Guru Academy: Culture and the Return on Investment     NEW  
By Kristiana Raube and Jeanne Godleski


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Popular Cases


Most Popular - Past 6 Months



Maersk Line: B2B Social Media
By Zsolt Katona

Disruption in Detroit: Ford, Silicon Valley, and Beyond
By Ernest Gundling

Google and Niantic Labs: The Professional Entrepreneur and Innovation in Silicon Valley
By Jerome S. Engel

Netflix: Pricing Decision 2011
By David Robinson and Max Oltersdorf

3D Robotics: Disrupting the Drone Market
by Toby Stuart

Most Popular - Cumulative



Maersk Line: B2B Social Media
By David Robinson and Max Oltersdorf

Netflix: Pricing Decision 2011
By David Robinson and Max Oltersdorf

GE's Ecomagination Challenge: An Experiment in Open Innovation
By Henry Chesbrough

Annie's: Growing Organically
By Bill Fanning

Han Solar and the Green Supply Chain
By Omar Romero-Hernandez


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Multimedia


Resilience at InterMune: A Journey Through the Valley of the Shadow of Death

by Homa Bahrami

This case study is about a California-based biotechnology company that has experienced many ups and downs throughout its 17-year history. Despite many setbacks, it ultimately succeeded in developing and getting approval for an orphan drug used to treat IPF, a deadly lung disease. InterMune was acquired by Roche/Genentech for $8.3 billion in September 2014; the price represented a significant premium over InterMune’s trading price at the time. The protagonist, InterMune’s CEO, Dan Welch, joined the company in 2003 and has led InterMune through numerous strategic pivots, leadership changes, clinical trial disappointments, multiple divestitures, and ultimately the sale of the company.

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