In establishing this collection of business case studies, we ventured into a crowded field. But we believe that the Berkeley-Haas Case Series lends a unique perspective. Our culture and vision at the Haas School of Business naturally offer distinctive qualities to the Series, filling a gap in existing case offerings by drawing upon lessons from UC Berkeley's rich history and prime location in the San Francisco Bay Area. We seek to publish cases that challenge conventional assumptions about business, science, culture, and politics.
As is customary, Berkeley-Haas cases present actual situations where leaders face challenges or opportunities about which they must make critical decisions. However, the scenarios in our cases emphasize what we consider the Defining Principles of the Berkeley-Haas Culture:
How to Question the Status Quo - We lead by championing bold ideas, taking intelligent risks and accepting sensible failures. Our cases show leaders making the toughest of decisions and speaking their minds, even when it challenges convention.
Having Confidence Without Attitude - We make decisions based on evidence and analysis, giving us the confidence to act without arrogance. Stories of individuals who lead through trust and collaboration are an important part of our case series.
Going Beyond Yourself - We shape our world by leading ethically and responsibly. As stewards of our enterprises, we take the longer view in our decisions and actions, and our cases reveal the value of putting larger interests above our own and the detriment of not doing so.
Being Students Always - We are a community designed for curiosity and lifelong pursuit of personal and intellectual growth, and the Berkeley-Haas Case Series is a tool that fosters this commitment.