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Berkeley Haas Case Series

Patagonia Case Competition

Case Competitions

2018 Patagonia Case Competition

This one-of-a-kind case competition redefines the relationship between business and a healthy planet.

Graduate students from across the US tackle the interconnected business and sustainability aspects of a current, real-life issue facing the outdoor gear retailer Patagonia. In the first round of competition, interdisciplinary teams submit solutions to a case developed by the Berkeley-Haas Case Series and Patagonia. Senior leaders from Patagonia review all submissions and select finalists to present their solutions to Patagonia executives in person at Berkeley-Haas.

Register Your Team

Are you a graduate student at a U.S. based university who is interested in changing consumption and production patterns to reduce the impact on the environment?

Be on the lookout for event registration information, available this fall.

Competition Overview

The Patagonia Eco Innovation Case Competition is a new addition to Berkeley Haas, and reflects our mission to develop leaders who will redefine how we do business.

This student case competition presents a current, real-life, sustainability issue that Patagonia faces. Their senior leadership team is looking for your innovative ideas on how to best address the case. Successful teams will be able to tackle the interconnected business and sustainability challenge that the case introduces.

The competition will take place in two rounds after the case is revealed in January 2018. A team of Patagonia judges will review the first round of submissions and select eight finalists teams to travel to the Haas School of Business and present their solutions to Patagonia executives in person.

2019 Patagonia Case Competition


2019 Case Topic

Patagonia Provisions is continually searching for environmentally benign packaging options for its food products. What solutions – technical or otherwise – can Patagonia and the broader food & beverage market adopt?

Key Dates

  • September: Topic for the case released
  • Mid November: Rules posted
  • End November: Team sign ups live
  • Mid January: Team sign up deadline
  • Mid-Late January: Case released to eligible teams
  • Early February: Case proposals due
  • Early March: Finalists announced
  • Mid-Late April: Finalist presentations in Berkeley with Patagonia judges
  • Late May/Early June: Top teams trip to Patagonia Headquarters

  • Prize

    The top three teams receive cash prizes. All finalists get to engage with Patagonia executives at the Haas School of Business during the final competition round. The top teams also get to visit Patagonia's Ventura, California headquarters to experience Patagonia's culture and discuss the implementation of their solution. Surfing and exploring with the Patagonia team included!

    Past Case Competition Topics


    2018 Case Topic

    How Patagonia can best achieve carbon neutrality by 2025 not only for itself, but to provide a model for industry to follow suit.

    2017 Case Topic

    In light of the recent launch of Patagonia Provisions, the 2017 case study focused on Patagonia’s desire to accelerate regenerative agricultural practices for food.

    2016 Case Topic

    The 2016 case study concerned DWR – Durable Water Repellent, a coating applied to clothing to make it more water repellent. DWR loses effectiveness over time as it wears off, necessitating repeated applications or replacement of gear. And DWR, a C8 long-chain fluorocarbon, turns out to be a persistent environmental pollutant that accumulates in rivers and lakes.

    Past Winners


    2018 Winners

    • First Place, University of Virginia
    • Second Place, Bard College
    • Third Place, Yale University

    2017 Winners

    • First Place, Yale University
    • Second Place, University of Pennsylvania
    • Third Place, Massachusetts Institute of Technology

    2016 Winners

    • First Place, University of Michigan
    • Second Place, Yale University
    • Third Place, University of California, Berkeley

    Prize

    The top three teams receive cash prizes. All finalists get to engage with Patagonia executives at the Haas School of Business during the final competition round. The top teams also  get to visit Patagonia's Ventura, California headquarters to experience Patagonia's culture and discuss the implementation of their solution. Surfing and exploring with the Patagonia team included!









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