Now in its
fifth year, the Berkeley-Haas Best Case Award recognizes the
case study published during the preceding year (2016) that has
made the most important contribution to management education.
was the basis of the inaugural Patagonia Case Competition, an annual event organized by the Berkeley-Haas Center for Responsible Business. In April 2016, ten qualifying teams from top schools around the country gathered in Berkeley to present to panel of Patagonia representatives, including CEO Rose Marcario.
The competitors sought to find a solution to Patagonia's Durable Water Repellent (DWR) problem. The company faced a dilemma: on the one hand, Patagonia's DWR allowed high quality garments to be used for many years. On the other hand, the chemical process used to create the repellant also created toxic by-products. They knew that a better solution was necessary to align with Patagonia's mission to "build the best product, cause no unnecessary harm, [and] use business to inspire and implement solutions to the environmental crisis."
Back to the Roots Ventures (2016) This case study follows the entrepreneurial journey of two Berkeley-Haas alumni, Nikhil Arora and Alex Velez, who founded a startup that allows customers to purchase kits and sustainably grow their own produce at home. (more)
People Operations at Mozilla
Corporation (2014) This case describes Mozilla
Corporation's human resource initiatives. VP Debbie Cohen
created a system of distributed decision-making and
delegated leadership to manage the company's diverse
community of contributors. (more)
Alphabet Energy (2013) This case
examines one company's development of a novel
thermoelectric technology and its subsequent selection of
a relevant target market. (more)