Berkeley Haas Case Series


Eliminating the Gender Pay Gap:
Gap Inc. Leads the Way

We are pleased to announce that "Eliminating the Gender Pay Gap: Gap Inc. Leads the Way" by Kellie McElhaney and Genevieve Smith, is the winner of the 2018 Best Case Award.

Now in its sixth year, the Berkeley Haas Best Case Award recognizes the case study published during the preceding year (2017) that has made the most important contribution to management education. The case was selected as a finalist based on its performance, and the final selection was made by the faculty and students of the Haas School of Business in April 2018. The winners will receive a cash prize of $2500.

This case describes the strides that clothing retailer Gap Inc. has made in addressing the wage gap between men and women within the organization. In 2014, Gap made history by becoming the first Fortune 500 company to announce that it pays female and male employees equally for equal work. Since then, attention toward the gender pay gap has only continued to grow.

The Gap Inc. case provides a historic perspective of pay in the U.S., defines methods for accurately measuring it, identifies the barriers to equal pay, and describes practices and policies companies can implement to achieve equal pay and attain higher representation of female leadership. This case highlights how Gap has achieved equal pay and continues to ensure it, including through annual pay analysis, the prevalence of sponsorship, family-friendly policies and more.

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Former Award Winners

Patagonia: Driving Sustainable Innovation by Embracing Tensions (2017)
This case study examines the tensions during the outdoor apparel retailer's selection of a durable water repellant (DWR) material for it's garments.(more)

Back to the Roots Ventures (2016)
This case study follows the entrepreneurial journey of two Berkeley-Haas alumni, Nikhil Arora and Alex Velez, who founded a startup that allows customers to purchase kits and sustainably grow their own produce at home. (more)

Castlight Health: Disrupting the Health Care
This award-winning case study examines SF-based Castlight Health, a company that aims to boost transparency and efficiency within the health care industry through the use of innovative reference-based pricing tools. (more)

People Operations at Mozilla Corporation (2014)
This case describes Mozilla Corporation's human resource initiatives. VP Debbie Cohen created a system of distributed decision-making and delegated leadership to manage the company's diverse community of contributors. (more)


Alphabet Energy (2013)
This case examines one company's development of a novel thermoelectric technology and its subsequent selection of a relevant target market. (more)