Best Case Award 2016: Back to the Roots Ventures

We are pleased to announce that "Back to the Roots Ventures (BTTR) " by Jorge Calderon and Nishant Bagadia is the winner of the 2016 Best Case Award!

Now in its fourth year, the Berkeley-Haas Best Case Award recognizes the case study published during the preceding year (2015) that has made the most important contribution to management education.

This case study follows the entrepreneurial journey of two Berkeley-Haas alumni, Nikhil Arora and Alex Velez, who founded a startup that allows customers to purchase kits and sustainably grow their own produce at home.

Based in Oakland, California, Back to the Roots has grown into an award-winning and reputable brand. The case can drive discussions about how founders should develop and evolve effective business strategies.

Learn more >>       Read preview >>


Former Award Winners

Castlight Health: Disrupting the Health Care Industry
This award-winning case study examines SF-based Castlight Health, a company that aims to boost transparency and efficiency within the health care industry through the use of innovative reference-based pricing tools. (more)

People Operations at Mozilla Corporation
This case describes Mozilla Corporation's human resource initiatives. VP Debbie Cohen created a system of distributed decision-making and delegated leadership to manage the company's diverse community of contributors. (more)

Alphabet Energy
This case examines one company's development of a novel thermoelectric technology and its subsequent selection of a relevant target market. (more)