Now in its fourth year, the Berkeley-Haas Best Case Award recognizes the case study published during the preceding year (2015) that has made the most important contribution to management education.
This case study follows the entrepreneurial journey of two Berkeley-Haas alumni, Nikhil Arora and Alex Velez, who founded a startup that allows customers to purchase kits and sustainably grow their own produce at home.
Based in Oakland, California, Back to the Roots has grown into an award-winning and reputable brand. The case can drive discussions about how founders should develop and evolve effective business strategies.
People Operations at Mozilla Corporation This case describes Mozilla Corporation's human resource initiatives. VP Debbie Cohen created a system of distributed decision-making and delegated leadership to manage the company's diverse community of contributors.
Alphabet Energy This case examines one company's development of a novel thermoelectric technology and its subsequent selection of a relevant target market.