PixSense: Go-to-Market Strategy

by Naeem Zafar
31 Jul 2012

In 2005, Faraz Hoodbhoy and Adnan Agboatwalla founded PixSense, a company that would solve the seemingly simple problem of developing technology to get pictures off of cell phones. This was pre-Apple App Store days and the PixSense team hoped to develop technology that would silently compress photo and digital files that could be automatically uploaded and shared with friends. By the end of 2009, Hoodbhoy and his team had raised approximately $20 million dollars in several rounds of funding that included a seed round, as well as additional funding from ATA Ventures, Innovacom (France Telecom's venture arm), and Qualcomm Ventures. PixSense's revenues had reached roughly $2 to $3 million per year and the company had grown to over 100 people in the United States and Pakistan, the ethnic background of the founders. As Hoodbhoy and his team were close to marking PixSense's fifth anniversary, they reflected on the company's go-to-market strategy, wondering if all of their early decisions were the optimal ones.

Learning Objectives

Details

Pub Date: Jul 31, 2012

Discipline: Entrepreneurship

Subjects: Startup, Entrepreneurship, Venture capital, Marketing, Market positioning, Corporate strategy, Start-ups

Product #: B5685-PDF-ENG

Industry: Venture capital,Cellular telephones

Geography: United States, California

Length: 19 page(s)